![]() The D'Amelio family recognized this in my muse's mission to support creators and knew immediately that it would speak to their audience. We want to meet the consumer demand for immunity-supporting options, without compromising taste or ingredients, as well as bring more positivity into the world where we can. "Today's buyers are looking for better-for-you options that support a mission larger than themselves," said Collins. Much of the impetus for creating my muse for Collins was to meet the ever-evolving needs of consumers, especially since the start of the pandemic. They'll each also get to select a creative arts charity who will receive a donation from my muse in their names. In addition to the monetary prize, winners will be brought into the D'Amelio fold, benefitting from mentorship and access to a professional network, such as coaches, teachers, agents, and more, that will help them bring their dreams to fruition. The five lucky recipients will receive $20,000 each to pursue their creative aspirations –– whether it be dancing, singing, acting, fashion, or another creative endeavor. ![]() ![]() Details on the contest, including rules and eligibility are available on. To apply to receive the funds, consumers will need to create a TikTok that illustrates their passion, showcasing my muse in the video. After the entry period, the D'Amelio family will select the five winners from a field of finalists. In tandem with its product launch, my muse and the D'Amelio family will also launch "The Inspiration Foundation," a program that will award a total of $100,000 to creators over the remainder of 2021, helping to remove financial barriers to achieving their dreams. Plus, the fact that my muse is so delicious made it a no-brainer." "I feel very fortunate to be a creator myself who took a nontraditional route, so naturally, I loved the idea of getting involved with my muse and helping others do the same, while supporting overall health so that nothing gets in their way. "I was immediately drawn to my muse's mission to help people pursue what inspires them and encourage them to do whatever it takes to get there," said Charli D'Amelio, my muse partner and social media phenomenon. Marc, Heidi, Dixie and Charli partnered with my muse upon hearing of its uplifting mission to not only support consumers in their pursuit of a healthy life, but in pursuit of their passions on their own terms. The brand's mission to inspire consumers will be amplified by its TikTok star partners –– The D'Amelio family. The delicious USDA-certified organic beverages contain the tried-and-true, most sought-after ingredients known to contribute to better health and immunity support, including clinically proven amounts of zinc as well as elderberry and antioxidant vitamins A, C and E. ![]() ![]() Available now on and in select retailers nationally, my muse is a line of organic immunity-supporting enhanced waters and teas that was developed at the height of the pandemic and created to deliver what everyone needs right now – inspiration, positivity and immunity support. 15, 2021 /PRNewswire/ - Serial beverage entrepreneur and brand architect, Lance Collins, known for launching iconic brands such as Fuze ® Tea, NOS ® Energy, CORE ® Water, BodyArmor ® and ZenWTR ®, today announces the launch of my muse Organic and its partnership with the D'Amelio family, a social media powerhouse with over 250 million combined followers. ![]()
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