![]() ![]() Few brands can get away with not showing their name on the logo nor not incorporating an image into the logo. Minimalising existing brands poses the danger of removing a brand’s identity. While it is a search engine, this design is more reminiscent of a news feed. Yahoo!’s homepage is filled with news information and links to trendy topics. It draws you to the main purpose of the webpage. ![]() Google has the logo above the search bar and that’s basically it. Websites have become a lot more minimalist as well, opting to show you only the information you seek without subjecting you to overt decorations. Whether the goal is to appear more modern or futuristic, or to compete in an ever-accelerating environment, yesterday’s brands are changing their designs to fit this minimalist branding landscape. The trend of brands minimalising their existing designs will continue The minimalisation of modern innovative products has wired us to associate the two together, and tech companies know to capitalise on this. While they may have grown in size over time, thinner smartphones are seen as sleeker and more modern. Smartphones carried on the tradition of slimming down phones. Over a period of less than 30 years, cell phones evolved into slimmer and slimmer models. Then, portable cell phones were introduced that, while still bulky, essentially eliminated all but the handle. The undoing of these unnecessary garnishes is the heart of minimalism. Stripping an object down to its most basic form while retaining its function lends itself to this image of sleekness. ![]() This is due in part to the link between efficiency and the future. Minimalism is often associated with the futureĪs designs and brands become more and more minimalist with each passing innovation, we have conditioned ourselves to see minimalist designs as modern, or even futuristic. People just don’t have the time to decipher a fancy cursive logo (never mind that less and less people can read or write cursive) nor appreciate an intricate design.Īs the available market grows, competition grows, and attention spans shrink, minimalism is cementing itself as more than just a trend, but a natural inclination. The advent of the internet and social media has reduced our attention spans even further in a world where we are inundated with even more information. Modern brands have only around a split second to make an impression before customers’ attention is called elsewhere. A simpler design requires less brain processing in order to fully process it. There is a need to simplify designs in order to make it more easily recognizable among other designs all vying for the market’s attention. Increased modernization tends to come with an increase in information presentation. Trends show that modernisation is often linked with minimalist designs, and we can easily see why. ![]() In other words, looking at many different brands each with their own intricate decorations is hard on the eyes and is thus lost in a soup of visual information. This is important as people in larger cities are often bombarded with all sorts of information that it is hard to sift through every single intricate design. In bustling metropolises, you will notice that many brands and advertisements adopt a minimalist style. It has always been a utilised style – think of national flags – but there are factors in our modern lives that have made minimalism all the more present. Minimalism isn’t a relatively new development. It can come across as sleek, subtle, or just plain, but it is a deliberate style that is very suited to our modern lives. You have seen it everywhere in the market. Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. ![]()
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