![]() “We have a simple mission at Fresh Thyme: to improve the way our communities eat by offering fresh and healthy food at amazing values,” the company’s website promises. The community is relatively upscale, and much of the produce is organic, but as Gibson points out, if you follow the sales in the weekly flyer you won’t have to spend your whole paycheck at Fresh Thyme. “There are also some produce displays at the front of the store inside and by the meat department.” “We have displays outside with melons, squash and pumpkins,” says Gibson. The message that produce rules the roost at Fresh Thyme meets customers even before they come through the front door. “Our customers are active people trying to improve their diet,” says Gibson. Six years after its birth, the chain grew by nearly 20 percent in 2018, to reach 75 stores and counting, many of them serving communities like Canton, where the median household income is 50 percent above the state average, home values are 40 percent higher, and interest in healthy eating runs high. “Produce is the biggest department it’s 50 percent of the store.”įresh Thyme Farmers Market has enjoyed meteoric growth since it started in 2012, with considerable investment and some administrative crossover from Grand Rapids, MI-based Meijer, as a bold attempt to create a hybrid of Whole Foods and Trader Joes in the Midwest. “People come here for the produce,” says Johnny Gibson, produce supervisor at Fresh Thyme on Ford Road. Produce is by far the largest department in the store, which offers a generous selection of healthy and organic fruits and vegetables, and serves as the magnet that brings people through the front door. Department accounts for 50% of space, which appeals to its higher income constituency.Īt the Fresh Thyme Farmers Market on Ford Road serving the suburban community of Canton, MI, a little more than 25 miles from Joe Louis Arena in the heart of downtown Detroit, the demand for diets that are built around healthy fresh produce is alive and well. Originally printed in the November 2019 issue of Produce Business. 2022 Marketing Excellence Award Winners.Research Perspective/Comments and Analysis.There is a Giving Tree which will inform you about what or where they help with donations. Fresh Thyme is integrated with the society around and they help people in need with providing free food for communities. Instead of big and tall shelves, they try to keep it as low as possible. Design of their store is also very nice and it feels like vintage times. Helpful offers like lists of products prepared for your special diet that may be paleo, keto or vegetarian are also a service of the supermarket. ![]() ![]() They have this clean label food range without artificial flavors and colors. The trading concept of groceries at Fresh Thyme is simple bringing healthy foods such as organic products for the locals. Vitamins, supplements, essential oils, probiotics can also be in the weekly ads. The Fresh Thyme farmers market also offers non-food products such as health-care. ![]() For example, Buy 2 frozen burrito and pay only $4 which is normally more expensive if buy one. Bulk deals can also be a part of the weekly ads and those deals can drop the prices of what you buy in bulk amounts. Price drops, BOGOs, coupons, healthy and organic foods are frequently the main subjects of Fresh Thyme Weekly Ads. Fresh Thyme Ad that offers weekly discounts on fresh food and general grocery is the content of this page on a weekly basis. ![]()
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